Did you know that Mad Libs come from the latin "ad libitum", or "as you wish"?
Oh, you did.
I bet you didn't know that you can build press release quotes using Mad Libs.
Try this one out for size. And yes, it is derived from an honest-to-golly real press release quote a colleague brought to my attention this evening. Ho ho, it's great to have informants.
"Our _____ _____ solution provides ___________ with the
-----(noun)-(noun)-------------------(group of people)
technology that will help them better leverage _______ as
--------------------------------------------------------(noun)
a core component of their value proposition."
OK, let's try out a few versions.
Our body shots solution provides adolescent men with the technology that will help them better leverage lack of B.O. as a core component of their value proposition.
Our basin scrubber solution provides overworked housewives with the technology that will help them better leverage toilet brushes as a core component of their value proposition.
Our pneumatic gavage solution provides goose fanciers with the technology that will help them better leverage guilt-free pate as a core component of their value proposition.
So next time you're trying to decide what words to put in the mouth of your favorite spokesperson, try the Mad Libs approach.
Because Sometimes Meaning Something Doesn't Cut It!TM
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