I've suspected it for a very long time.
But when I was researching the Lauguing Squid webhosting site this evening (yes, Traci, I am thinking about breaking free of blogspot, so I owe you more coffee) I came across HorsePigCow.
After ten minutes knocking around the site, I have now realized I will never be cool.
Definitely not BarCampAustin cool. I mean, wow, this is one doozy of a cool pitch - starting with the premise - "marketing with no $$ and alotta (sic) heart".
I'm speechless. Mute, even. But since it is still St. Patrick's Day, an ostensibly Catholic holiday, and since all good Catholics do things in threes, I have three questions.
If HorsePigCow is a "Web2.0 Marketing Site" (work with me here and tell me if it is or isn't), then:
Is Web2.0 marketing all about branding and communication? One would think that reading this.
Is Web2.0 marketing all about communities? I thought all marketing was about communities.
Or is Web2.0 marketing all about being. . .cool?
If so, then my geometric logic suggests that Web 2.0 marketing is about being Fonzie. Which makes me feel better, since Fonzie got along fine with Richie Cunningham, who definitely wasn't cool.
(Ed: the comments feature a brief - at least so far - dialog between me and the author of the abovementioned site, with an insightful thought by Ron too)