tag:blogger.com,1999:blog-20083102.post114266020856880928..comments2023-05-03T02:36:43.957-05:00Comments on ack/nak: epiphany: realizing you are not coolUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-20083102.post-1142719915812894582006-03-18T16:11:00.000-06:002006-03-18T16:11:00.000-06:00We are in agreement. And I'm still not cool.(grin...We are in agreement. And I'm still not cool.<BR/><BR/>(grins)<BR/><BR/>Unless a weekly Richard Brautigan post makes me cool. Which it probably doesn't.bobhttps://www.blogger.com/profile/03612307596763427172noreply@blogger.comtag:blogger.com,1999:blog-20083102.post-1142697628936521632006-03-18T10:00:00.000-06:002006-03-18T10:00:00.000-06:00My complex - if that's what you can call it - aris...My complex - if that's what you can call it - arises from my belief that marketing can't be cool, or un-cool either.<BR/><BR/>We've all got our own ideas about what marketing is and isn't - I think it's about finding opportunities, and people who care about those opporunities, and connecting them faster, cheaper and better than the next guy.<BR/><BR/>Perhaps that's the heart of it. People with problems don't care if the solution is authentic or cool, they just care that it makes the pain go away. So I focus on the pain, and what it will take to make it go away. That is an un-cool process, and requires un-cool directness of intent.<BR/><BR/>I agree with you in that I think <I>good</I> marketing is authentic, which I can translate as "being honest" or "being direct". Authentic is more effective, and has the added benefit of making the marketer feel good about him/herself at the end of the day.<BR/><BR/>If everyone in the marketing biz were effective, honest and direct, it would be a better biz, and we'd have a better reputation than we enjoy.<BR/><BR/>Cool, in some circles, is a glossy patina that hides a lack of substance. It can be a thin skin of perception that doesn't stand up to hard analysis.<BR/><BR/>Cool should be a tactic, not a strategy.<BR/><BR/>And that's why I have a cool complex.<BR/><BR/>(word verification: phprz, vaguely Bronx-cheerish, alas. I'm hopeful the author of the comment didn't interpret my original post as being mean-spirited, or my response. They're not, kumbaya.)bobhttps://www.blogger.com/profile/03612307596763427172noreply@blogger.comtag:blogger.com,1999:blog-20083102.post-1142692643256193362006-03-18T08:37:00.000-06:002006-03-18T08:37:00.000-06:00Perhaps the Fonz was cool -- in 1978.But Pinky Tus...Perhaps the Fonz was cool -- in 1978.<BR/>But Pinky Tuscadero is now holed up in the Chelsea screaming, "Fonnnnz!", Richie's only slightly less bald than his Oscars, Arnold's flippin' burgers in that great drive-in in the sky, and Ralph and Pottsie are trying to pitch <I>Brokeback -- the Musical</I> in the East Village.<BR/><BR/>Of course, the Fonz himself is now VP.<BR/><BR/>Cool is, as cool does.Ronhttps://www.blogger.com/profile/08791314877257904422noreply@blogger.com