Sunday, August 12, 2007
proof: the power of the intuitive interface
Where: The Apple Store in Oakbrook, Illinois.
Scene: After two minutes talking to a guy wearing a black "genius" t-shirt, I find my 7-year old is rooted in place in front of a display.
Me: "Sweetie, what are you doing?"
Sweetie: "I'm playing with an iPhone!"
Me: "Were you able to figure out how. . . "
Sweetie: "Yes, let me show you, here is a video I found of the Llama Song, I had to type in the name in the search box."
Me: "I can't hear it very well."
Sweetie: "I'll turn up the volume for you, you have to use the on-screen buttons. Like this."
Me: "How. . . "
Sweetie: "I'm good at this sort of thing, Daddy."
1. What passes for "intuitive" is entirely a subjective affair, I think.
2. Objects of desire produce an "anti-defeat field" that prevents the desirous individual from giving up on it until the individual "figures it out".
3. If a 7-year old can figure your product out in less than two minutes, you've done something right.
4. Never, EVER listen to the Llama Song.
labels - product management