Friday, July 20, 2007

question: "must have" vs "nice to have"

Q1: When you hear sales people (or executives for that matter) say "we need to move from being a 'nice to have' to a 'must have' product", what are they really saying?

(Hint - I don't buy this argument.)

Q2: How many times in your career have you heard this?

No comments: