In a study of top megabrand ad categories ranked by total U.S. measured media, Advertising Age recently ranked the computer industry at #9 with a spend of $2.22 billion in 2005, a 10.5% increase over 2004.
How does this compare to the rest of the top 10 megabrand ad categories in 2005?
#1 - Automotive ($10.46B)
#2 - Retail ($6.51B)
#3 - Telecom ($5.81B)
#4 - Financial ($4.35B)
#5 - Restaurants ($3.27B)
#6 - Pharmaceuticals ($2.68B)
#7 - Food ($2.52B)
#8 - Personal care ($2.46B)
#10 - Media ($2.18B)
(Measured media from TNS Media Intelligence)
(Source: Advertising Age 7/17/06)
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