Thursday, February 02, 2006
warning: gnosticism kills marketing, news at 11
I was thinking about a request I got today to create "a single slide for each of our products describing its go to market strategy".
Reductum ad absurdam exercises can turn marketing into a sterile, lifeless thing. Make sure your presenter knows how to spin stories from a few simple cues and shares your love of the subject matter. And use plenty of pictures.
(ed. the picture above is not a shot of cockroach hair - it is a landscape by one of my favorite artists - Charles Perkalis. He's been shown at the Simon Gallery and numerous other locations. Click on the photo above to link to an online gallery of some of his works.)