"Look at how crowded it is today. This place is packed, and it's never packed this time of day."
"Yeah, it's all the new years resolution types. It'll be back to normal in a month."
For someone who resolved on 12/31/05 to go back to the gym on a regular basis in 2006, this hurt a bit at first, then it made me angry, then I realized that they're right.
The same thing could be said for mature, well-recognized software brands. They are what they are, and attempts to change them are destined for failure. Best to not bother.
I've got one of these mature brands in my bag in 2006, and figuring out how to get it to the gym on a regular basis is going to be as challenging as doing the same myself.