"The only thing worse than being talked about is not being talked about." --- Oscar Wilde.
This article in the January 1st, 2006 issue of SD Times is part of the push behind the new InstallShield Collaboration product. I'm especially happy about the banner quote: "If you're not thinking about how to go to market early in the (development) process, you're going to have problems."
Amen to that. Think about how your customers want to consume your product first - not last.