As someone who discusses technology product management and marketing, I thought you might be interested in Pragmatic Marketing's new e-book on the Secrets of Market-Driven Leaders: How technology company CEOs create success (and why most fail). It is free and requires no registration at www.pragmaticmarketing.com/secrets.Give it a read - it's a good use of your time.
Based on our annual product management and marketing surveys, and one-on-one interviews with 30 technology CEOs, it describes the seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards.
Thursday, May 17, 2007
e-book: secrets of market-driven leaders
I got a note from Pragmatic Marketing's Graham Joyce yesterday that I thought I'd share with you.