oh: and by the way

A few unrelated topics:

1. After three days in Leiden I'm convinced we'd all be better off if we all rode bikes. I think the Dutch ride bikes in part because being a pedestrian there is a full-contact sport. Curiously enough I didn't see a single person wearing a bike helmet, and yet I didn't read any stories of devastating head injuries. Could it be they've made cities "bike safe"? Or are their heads simply that much harder? By the way a wonderful review of a typical Dutch bike can be found here, with bonus points going to the author for being a Chicago resident.

2. Somewhere over the Labrador coast yesterday I finished Gail Carriger's Victorian-era vampire/werewolf comedy Soulless. It's a fast, fun read that will appeal to fans of the Dresden books (comme moi). It's a little long on the smoochy bits for my taste. The second book in the series is due out later this year.

3. While I invite and value your comments, I am going to delete any comments that include long strings of embedded URLs. I hope my Chinese readers will not be offended by this and will continue to read ack/nak.

definition: what is a product?

I had the opportunity to "define" what a product is to my steering committee last week. I thought I'd share my definition with you.

"Brands make promises to people - products keep those promises by delivering value in consistent, meaningful and delightful ways over time."

You'll note there are a few keywords missing there, such as profitable. It's missing because it's built in to the concept of delivering value over time - products that can't be sustained (by whatever means matters to you) can't be delivered, QED.

This definition works for me, because it aligns the mind around the customer, and it puts products into the higher-order perspective of the brand.

It also works for me because I can say it with my mouth full of food.

I hope all of you are well. I'm a week or so (I think) from being able to talk about my new adventure in greater detail.